Last updated August 7, 2025
INTRODUCTION
Mack and Hansen Orthodontics (“we” or “us” or “our”) respects the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.etxortho.com, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
Privacy Notice – SMS Communication Compliance
Data Collection and Use
Mack and Hansen Orthodontics may collect personal information, including your name, email address, and phone number, when you provide it to us through our website, in-office forms, or other communication channels. If you provide your mobile number, you consent to receive SMS messages from us regarding appointment reminders, treatment updates, promotions, and other relevant notifications.
Consent and Opt-In for SMS Messaging
By providing your mobile number, you expressly consent to receive text messages from Mack and Hansen Orthodontics. These messages may include appointment confirmations, follow-ups, practice updates, and promotional offers. Message frequency may vary. Standard message and data rates may apply.
You can opt in to receive SMS messages through:
- Completing an online or in-office registration form
- Checking an opt-in box on our website or patient portal
- Confirming via a double opt-in SMS verification message (if applicable)
How We Use Your Information
We use your phone number solely for the purpose of providing important updates related to your orthodontic care, appointment scheduling, and occasional promotional content. Your phone number will not be shared, sold, or rented to third parties for marketing purposes or transfered internationally. However, we may share your number with trusted third-party service providers who assist in delivering SMS communications on our behalf. These providers are contractually required to protect your information and comply with all privacy regulations.
Opt-Out Policy
You can opt out of receiving SMS messages at any time by:
- Replying “STOP” to any text message you receive from us.
- Contacting our office at 903-212-7737.
- Updating your communication preferences in our patient portal (if applicable).
After opting out, you will no longer receive SMS messages from Mack and Hansen Orthodontics, except for responses confirming your opt-out request.
Data Security
We take the security of your personal information seriously. We implement administrative, technical, and physical security measures to protect your phone number and other data from unauthorized access, disclosure, or misuse. Our SMS communications are conducted through compliant platforms that adhere to industry standards for data protection.
Data Retention and Deletion
We retain your contact information for as long as necessary to provide services to you. If you wish to have your mobile number removed from our database, please contact us at 903-212-7737. We will process deletion requests in accordance with applicable regulations.
Changes to This Policy
Mack and Hansen Orthodontics reserves the right to modify this Privacy Notice at any time. Updates will be posted on our website, and we encourage you to review this policy periodically.
If you have any questions about our SMS communication policy, please contact us at the numbers or address listed below.
We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site.
You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted.
COLLECTION OF YOUR INFORMATION
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
Personal Data
Personally identifiable information, such as your name, shipping address, email address, and telephone number, and demographic information, such as your age, gender, hometown, and interests, that you voluntarily give to us when you choose to participate in various activities related to the Site, such as online chat and message boards. You are under no obligation to provide us with personal information of any kind, however your refusal to do so may prevent you from using certain features of the Site.
USE OF YOUR INFORMATION
Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience.
Email you regarding your account or order.
Enable user-to-user communications.
Increase the efficiency and operation of the Site.
Monitor and analyze usage and trends to improve your experience with the Site.
DISCLOSURE OF YOUR INFORMATION
We may share information we have collected about you in certain situations. Your information may be disclosed as follows:
By Law or to Protect Rights
If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation. This includes exchanging information with other entities for fraud protection and credit risk reduction.
Third-Party Service Providers
We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.
THIRD-PARTY WEBSITES
The Site may contain links to third-party websites and applications of interest, including advertisements and external services, that are not affiliated with us. Once you have used these links to leave the Site, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third-party websites, you should inform yourself of the privacy policies and practices (if any) of the third party responsible for that website, and should take those steps necessary to, in your discretion, protect the privacy of your information. We are not responsible for the content or privacy and security practices and policies of any third parties, including other sites, services or applications that may be linked to or from the Site.
SECURITY OF YOUR INFORMATION
We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.
OPTIONS REGARDING YOUR INFORMATION
Emails and Communications
If you no longer wish to receive correspondence, emails, or other communications from us, you may opt-out by:
Contacting us directly.
If you no longer wish to receive correspondence, emails, or other communications from third parties, you are responsible for contacting the third party directly.
CONTACT US
If you have questions or comments about this Privacy Policy, please contact us at:
903-212-7737
1405 Judson Rd.
Longview, TX 75601
